We have developed marketing strategies for loads of people. From Lex Autolease, Newcastle University Business School, Carling, and Scania to Rackcare. Whatever the product, whatever the market - our process for strategic development is consistent.
We review what you want to achieve, and develop a strategy to make sure you achieve it. Sounds simple. We turn your objectives into a yearly, quarterly or even monthly strategic and tactical plan. Always integrated, extremely creative and definitely successful.
So if you are not sure what to do, or not sure you are doing it right, drop us a line and see how we can help.
No one can deny that the marketing environment has changed dramatically over the last 10 years. It’s no longer good enough to just produce a brochure, print out a few leaflets, and start knocking on doors.
Now you can develop your website, run pay per click campaigns, use social media, create viral marketing, have a quality blog, Twitter, Tumblr, apps, online media space, analytics, goal tracking… it can all be confusing!
We follow a step by step process to work out what you need to do. We review what you want to achieve, assess your current activity, and help you to develop an integrated digital strategy which will deliver the maximum results for your budget.
There is a key audience which so many people forget about completely - the internal one. They spend ages communicating with the external audience, creating fantastic campaigns which deliver amazing branded messages, in innovative ways. They then stick a badly designed poster on the notice board, and expect it to be enough.
Internal communications is about weighing up the communication needs and wants of the business with the communication needs and wants of the employee. They are rarely the same, and have to be carefully managed. If your internal audience is not on board, they are not ‘singing from the same hymn sheet’, and at some point your message will become confused. It is, in many cases, your internal staff who represent your brand at the coal face direct to the customer.
Contact us to find out how we can help.