We created an email campaign to increase visits to Carling.com and engage consumers - with staggering results!
Mobious were briefed by Carling to create a single email source for all consumer communications for the Carling brand. The key objectives being to increase click throughs to the Carling.com site by delivering compelling content that would both engage the consumer and support the brand values of Carling. Whilst at the same time providing a platform for brand communications. Content had to be relevant to the core target market of males, above legal drinking age to 35 years of age.
The Carling Weekly Email was developed using consumer research and insight. It is a weekly digest email highlighting the best of the web found by the Carling team, from challenges to competitions, and brand related offers.
The email design deliberately avoids overt use of the brand to deliver an engaging communication that resonates with the consumer and provides real dialogue.
Carling reported email click-through increases of 135% year on year, with website visits up by 180% – and competition entries increased by a staggering 1,166%! We’ve won several awards for this campaign alone, so the results speak for themselves.