Welcome to the news from Mobious. It’s pretty self explanatory really - here you’ll find great bits of information, visual treats, latest updates and just all sorts really (although not of the licorice kind, we’re not big fans).
Facebook have been looking for a way to push relevant advertising onto mobile users for a while.
They pondered taking on the iPhone and Blackberry with their very own branded phone but the question was clear – why would people buy it? It would also have left Facebook way behind the competition and their reach would be severely hampered.
Facebook recently decided to experiment with their Edgerank algorithm and in doing so could have seriously impacted the amount of users viewing your Brand posts.
Google have announced a major paid for search development. In the coming weeks Google will introduce the “+1” button on paid for search ads. This new button will allow search users to recommend your ads! It’s effectively a way for people to say they like your business and would recommend your product or services.
‘Nearby’ is a way for users to like, rate and recommend businesses and places in their local area - it adds a little bit more information about where you are than the current ‘check in’ option. When you think about the recent announcement from Facebook regarding ‘Graph Search’ (Click here if you missed it), this could be extremely useful for companies in terms of generating new business.
On Friday 30th November 2012 Mobious Limited was acquired by Vicinity Group PLC.
Our recent YouTube campaign for Northern Rock has proved so successful that a second phase has just been launched and a 3rd phase is in development.
Facebook announced this week that they are revamping how users search for content. On a basic level, ‘Graph Search’ lets you look for things your friends like and engage with. You could for example be searching for ‘Friends who like the Foo Fighters’ – this would lead to a screen filled with pals who love rocking hard to Dave Grohl’s band.
Facebook Timeline for Brand Pages has arrived, and will be compulsory by 30th March. The Timeline format for brands is quite similar to Timeline for personal profiles and so many people will already be familiar with the layout. It employs a cover photo at the top of the Page, and the Page is separated into two main columns by a dividing line, which represents the passage of time. There are some brilliant opportunities for brands across this format, as well as some pitfalls which if you aren’t careful could damage your brand image. When you are ready to change over to Timeline you will enter an editing period where only your Page Admin can see the Timeline, while everyone else including your fans will see the old design giving you time to make vital edits and updates.
Early in 2011 Google introduced a fundamental change to its algorithm in the USA in an effort to provide higher quality search results.